Tyson Fury will make his boxing comeback at the Tottenham Hotspur Stadium in April.
The Gypsy King will face Russian scrapper Arslanbek Makhmudov at the home of Tottenham Hotspur, looking to showcase his quality to the world once again.
Fury held multiple world titles during his career as a heavyweight boxer, and despite retiring on two occasions, he just can’t stay away.
How MANY POINTS will Igor Tudor take from his first FOUR Tottenham matches?
The 37-year-old has boxed on 37 occasions during his career, winning 24 of his 34 wins via knockout, losing twice and drawing on one occasion.
Now, he is set to return to the ring, and the fact that it’s at the Tottenham Hotspur Stadium will naturally cause intrigue regarding the sums to Spurs supporters.
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Finance expert delivers verdict on Tyson Fury fight at Tottenham Hotspur Stadium
Lots of fans don’t like the fact that the Tottenham Hotspur Stadium isn’t solely for football.
Sadly, given the size and the impressive nature of the stadium, it was never likely to be just football that used the venue, with every little helping in terms of the cost to build it.
With several concerts happening in North London at Spurs’ new stadium, it’s once again been rented out for the Fury comeback, and we were intrigued by what this meant for the football club.
Our football finance expert exclusively told The Spurs News: “It’s been 18 months since Spurs obtained a license to nearly double the number of non-football events that they are allowed to host at the stadium to 30.
“We don’t have Tottenham’s audited accounts for 2024-25 yet, but we do have the figures from the Deloitte Football Money League, which will be very close to the final financial results. From that, we know that Spurs generated about £288m in commercial income, which includes money from non-football events. That’s quite significantly higher than the previous season, when they generated £255m from the same revenue stream. Some of that extra income they generated in 2024-25 relative to 2023-24 will be down to better sponsorship deals and potentially a retail boom thanks to winning the Europa League, but I’d be willing to bet that the vast majority of the increase will be due to the extra events at the stadium.
“It’s hard to overstate how important that is going to be going forward, especially when their spending is so closely tied to revenue.
“The amount that they earn from an individual event differs from occasion to occasion, but the Tyson Fury fight will be a big-ticket promotion. They’ll get a rental fee for the stadium from Queensberry, then potentially a cut of ticket sales too, although likely only a modest one. You will then also get either the proceeds from concessions – food, drink and merchandise – or an extra fee from the contractor they use to service the stadium, Levy. So you’d need to see the breakdown of the contracts to figure out exactly how much they’ll earn, and not all of that will be profit because there will be costs to bear at their end too.
“So in revenue, my estimate would probably be £4-5m, with the profit on that figure being maybe £1-2m.
“On top of that, you also get the harder-to-quantify benefits of having the Tottenham brand associated with Fury and the other artists and athletes who feature at the stadium. That has a real, material impact on how much they can make from sponsorship. If and when they do sell the naming rights – as well as the individual rights for each stand, which they’re working on – that will be priced into the final value of the deal, which is likely to be worth £15m-plus per season and £150m-plus over a the course of a 10-year-plus contract.”
Tottenham need to get naming rights for the stadium soon
This needs to take place as a matter of urgency with Tottenham running the risk of being left behind in the quest to rake in more income from sponsorship.
It’s hard to imagine that the Tottenham Hotspur Stadium will go on for much longer without some sort of naming rights taking precedence.
Finish the sentence: Igor Tudor’s two number tens at Tottenham should be _____ and _______
These events, like the Fury fight, do line the club’s pockets nicely, however, and the more things like this that happen, it does appear as though it will help the football club.
Fans are often disgruntled to see the stadium rented out for non-football events, but given the new license the club recently applied for, it would appear that they’re going to continue taking place.
Any money into the football club can only be a good thing and it will be fascinating to see what the final figures will be after the Fury fight has taken place in April.
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